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“Direct Trade Coffee Infused with Generosity and Excellence”

javataza coffee farms for freshly roasted coffee from central america

Honduras Highland Finca Los Cabos

Owner

Joel Showalter

Size of Farm

1.5 acres

Annual Production

4,000 – 6,000 lbs

joel showalter family honduras coffee farmers

Joel spent several of his teenage years on his dad’s farm but didn’t have a farm of his own until 2012. That is when he bought a small plot from his brother Eric. This 1.5 acre plot was already planted in coffee and ready for production. Joel has been selling coffee to Javataza since 2015.

Having a small farm has allowed Joel and his family to treat each coffee bush with special care. Selective pruning and intense maintenance have resulted in outstanding production of coffee fruit. Joel also has numerous fruit trees scattered among his coffee bushes, including plum, peach, and citrus fruit.

Joel has focused on reducing the use of chemicals by creating traps to catch the destructive Coffee Borer Beetle. He also utilizes hand labor for weed control instead of spraying herbicide. This makes for healthy coffee for you and a healthier environment for the local wildlife. Joel’s coffee plantation provides a natural habitat for many small animals, reptiles, and birds.

measuring picked coffee in honduras on sustainable coffee farm

Measuring coffee after a days picking

ripe coffee berries on coffee from honduras

Ripe coffee berries on tree

roadrunner among coffee bushes

Roadrunner among coffee bushes

tree frog hanging out on coffee bush in honduras

Tree frog hanging out in coffee bush

picking basket full of ripe coffee berries

Picking basket full of ripe coffee berries

joels farm with coffee in bloom

Joel's farm with coffee in full bloom

What Joel Says About Javataza

“I am pleased to be a partner with Javataza in providing a quality coffee option for the North American market. Javataza’s commitment to pay a fair price to the farmer has allowed my small farm not only to supplement my own income but also to provide a living for a part time employee as well. As a family we enjoy living in the middle of our small coffee plantation and tending to the yearly cycle of growth and harvest. Thanks to Javataza for making this possible.”

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