High in the mountains of Guaimaca, Honduras two brothers, Joel and Eric Showalter, formed a partnership for the purpose of providing Honduran coffee for Javataza. The Javataza Honduras Highland coffee comes from the Showalter brother’s farms as well as select lots of coffee from other local farmers in the surrounding communities in Honduras.
The Showalter brothers have been involved in growing coffee for many years. In 1995 their dad bought a coffee farm high in the mountains of Guaimaca, Honduras. Initially, they did what most coffee farmers do, and attempted to sell coffee through the local market. But profits were skimpy and the going was tough. Javataza helped change this. Thanks to our direct-trade model the Showalter brothers report that it is much easier for them to support their families in a developing economy since they started selling to Javataza.
In 2017, Eric and Joel installed a coffee drying facility. This enabled them to handle coffee more efficiently and have better control over the coffee quality. It also made it possible for them to start processing coffee from other farmers in the community.