javataza coffee logo

“Direct Trade Coffee Infused with Generosity and Excellence”

a farm to cup coffee company

Our Process

A Farm to Cup Coffee Journey

Javataza was founded on a desire to support sustainable coffee farming practices that provides value to every party involved in the coffee chain. Our farm-to-cup coffee model (sometimes referred to as “Direct Trade” enables us to do this. With employees and partners on the ground in Central America, we are able to be a full farm to cup coffee company. This enables quality control and best farming practices while ensuring that the farmers are getting paid well for their product. Here in the United States we are committed to state-of-the art equipment and processing of our coffees. Our computerized profile roaster guarantees consistency of roast and we work hard to get your coffee to you while it is still fresh. We are sold on this farm to cup coffee model!

From Farm to Cup: A Photo Journey

Growing Coffee

1 farm to cup coffee trees in bloom

Coffee Fields in bloom. These blooms tell of good things to come in a few months. Every year as the trees blossom and fruit begins to grow, our farmers stay busy keeping weeds under control, feeding the coffee trees, and doing everything they can to ensure a quality crop of coffee cherries. The more personal care each tree receives, the better they produce.

2 farm to cup coffee ripe coffee cherries

Ripe coffee berries on a tree. The coffee fruit often begins to ripen in November. That is when the busy stage starts.

Harvesting Coffee

3 farm to cup coffee coffee picker

A coffee picker sorts through the coffee berries on the tree, picking ones that are ripe.

4 farm to cup coffee picker

The coffee pickers wear baskets around their waist that they pick into.

5 farm to cup coffee coffee basked full of coffee

A basket full of ripe coffee cherries.

6 farm to cup coffee weighing out coffee

Most farmers pay their workers by the amount of coffee they pick. Here workers are measuring out their coffee pickings for the day.

7 farm to cup coffee weighing

Recording the day’s amount of coffee picked. Because Javataza pays a premium price for coffee, our growers can pay their employees well also. Everybody in the coffee chain benefits from this direct trade model of buying and selling coffee.

Sorting and Washing

8 farm to cup coffee sorting

Here coffee fruit is being sorted out, making sure that only ripe coffee is processed. When the cherries are not ripe yet, the coffee bean (seed) will not have a chance to absorb the good flavors that come from a ripe cherry. Javataza encourages good quality control, even in the harvesting process.

9 farm to cup coffee de pulping

In this photo, coffee cherries are being depulped, separating the coffee fruit from the coffee seed (bean).

10 farm to cup coffee washing coffee

After the coffee beans are separated, they are then washed. In this picture you can see a washing setup that runs the beans through troughs of water.


11 farm to cup coffee drying coffee

After the beans are washed, most times they are spread out, either in the sun or in greenhouse systems to dry out. This is the pre-drying process

12 farm to cup coffee drying coffee

In the pre-drying process, coffee beans are dried down to a 50-30% moisture level.

12a farm to cup coffee drying

This hoop-style greenhouse is a great setup for pre-drying coffee.

13 farm to cup coffee dryer

When the moisture levels are low enough the coffee is moved into a dryer. Many of our suppliers use a wood-fired dryer. Coffee will often dry in these for more than 24 hours. During this time the operator needs to be checking moisture levels often. Most times the coffee will be brought down to a 11-12% moisture level.

Processing and Exporting

13a farm to cup coffee dried coffee in storage

After it is dried the coffee is stored in either bags or bins until there is enough ready to ship to the final milling and exporting facilities.

14 farm to cup coffee loading coffee on truck

Here coffee is being loaded onto trucks to be taken to a facility for final processing, sorting, grading, and preparing to export. All our coffee is carefully documented so we know exactly which growers it came from, what time of the year it was processed, and more. Traceability of our coffee is a big deal to us.

14a farm to cup coffee inspecting coffee quality

Inspecting green coffee beans for quality.

15 farm to cup coffee cupping coffee

Cupping coffee samples from a coffee crop to give it a grade for quality.

16 farm to cup coffee coffee is shipped

Coffee in large sacks on a pallet for exporting to our United States location.

Roasting and Bagging

17 farm to cup coffee ready for roaster

After we receive the coffee at our roasting facility in Pennsylvania, we carefully store it until it is time to roast.

18 farm to cup coffee coffee loaded in roaster

Filling up our roaster with a vacuum tube.

19 farm to cup coffee computerized profile roaster

The computer controls for our state-of-the-art profile roaster. This system allows us to create individual roasting profiles for each kind of coffee bean. The consistency and minute control it provides is part of the reason for our coffee’s premium flavor.

20 farm to cup coffee coffee emptying from roaster

Here coffee is being emptied from the roaster into the cooling trough when a roast is complete.

21 farm to cup coffee coffee cooling

Our cooling trough is equipped with a vacuum system that sucks a lot of air through the beans while they are being stirred to allow them to cool down quickly.

22 farm to cup coffee loading coffeebeans in bag

An employee runs our bagging machine, filling each bag with an preset measured amount of coffee that is automatically measured and dispensed.

23 farm to cup coffee sealing coffee bags

The coffee bags are then run through a heat sealer before being boxed up.

24 farm to cup coffee coffee ready to ship

Here is where you enter the process. When orders are placed we package them up for shipping and send them out as quick as possible. The fresher the coffee, the better your cup of coffee.

Brewing and Drinking

25 farm to cup coffee in a mug

The best part of this whole journey. And you get to be a part of it.

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