Javataza was founded on a desire to support sustainable coffee farming practices that provides value to every party involved in the coffee chain. Our farm-to-cup coffee model (sometimes referred to as “Direct Trade” enables us to do this. With employees and partners on the ground in Central America, we are able to be a full farm to cup coffee company. This enables quality control and best farming practices while ensuring that the farmers are getting paid well for their product. Here in the United States we are committed to state-of-the art equipment and processing of our coffees. Our computerized profile roaster guarantees consistency of roast and we work hard to get your coffee to you while it is still fresh. We are sold on this farm to cup coffee model!