We love good coffee and are convinced Javataza has some of the best coffee in the world. Our passion to constantly improve our quality standards and coffee offerings has been a hallmark of the company from the beginning. In other words, coffee is very important to us. We are a coffee company after all.
But Javataza Coffee Company exists for much more than just selling good quality coffee. There are plenty of coffee companies who can and are selling quality, fresh coffee. Our coffee, by itself, is not what makes us unique. It is the “Why” behind the coffee that sets us apart: a vision for improving the world through a sustainable coffee company.
How Did We Develop This Passion?
Historically, the coffee industry has been a cutthroat world in which coffee farmers have borne the brunt of unethical business practices that are used by importers and suppliers. Two of Javataza´s owners grew up in Costa Rica. With a background in raising coffee we were keenly aware of the challenges involved in growing and marketing coffee. This awareness bred in us a passion to develop sustainable coffee growing and exporting practices that would allow coffee farmers to earn a good living for their family and grow coffee with pleasure and pride.